Start with qualified audiences.
Prioritize known customers and prospects with relevant ownership, timing and intent signals. Match your inventory and message to people with a reason to act.
A Car Dealer PayTech company
Own your
market.
Keep your
customers.
Private competitor intelligence. Precisely targeted marketing. One exclusive dealership partner per brand, per state.
Explore your advantageBuilt for a select few. Built to help you lead.
CDPT / THE COMPETITIVE EDGE
Intelligence, put to work.
See the market.
Make the next move.
KNOW WHAT CHANGED
PricesInventoryOffers
A different kind of growth partner
Your next sale matters.
So do the next ten years.
Win customers your competitors expect to keep. Then give those customers a reason to return for every vehicle, every service visit, and every parts purchase.
CDPT Marketing connects what is happening in your market with what you know about your customers. We turn that intelligence into sharper offers, more competitive pricing, and campaigns built around the entire customer relationship.
01 The intelligence
See their next move.
Make a better one.
A private view of the competition, with the detail your team needs to act. Know who changed a price, which offers are in market, and where your dealership has an opportunity to win.
CDPT INTELLIGENCE
Your private decision tool01 / OBSERVE
The market moves.
Competitor prices, inventory, offers and advertising change.
02 / UNDERSTAND
The opportunity appears.
Your daily report identifies changes and priorities for review.
03 / RESPOND
Your team acts.
Refine the offer, adjust the campaign, and record what happens next.
Inside the competitor analysis tool
Explore every capability01Inventory intelligenceKnow what arrived. Know what moved.
- Daily observations of your dealership and selected competitors within a defined local market.
- VIN-level tracking across new, used and certified inventory, including other makes on monitored lots.
- New listings, estimated departures, relisted vehicles and possible dealer transfers.
- Search by VIN, model or trim; filter by dealer, model and vehicle condition.
- Listing details, observed history, first and last seen dates, and direct source links.
02Prices & market movementKnow where you stand, down to the vehicle.
- Price cuts, price increases and net changes on matching VINs, summarized by dealer and model.
- Average dollar changes, percentage movement and affected vehicle counts.
- Daily, 7-day and 30-day views, plus median asking-price trends as history accumulates.
- New-vehicle comparisons matched by year, make, model, trim and drivetrain; lowest-price and median benchmarks with the gap to competitors.
- Inventory additions, estimated departures and model movement rates to inform stocking and promotion decisions.
03Offers & advertisingUnderstand the terms behind the headline.
- Monitor published sales, lease, service and parts promotions by dealership and category.
- Review lease payments, terms, money due at signing, mileage allowances and effective monthly cost when disclosed.
- Compare expiration dates, eligibility requirements, fees and original offer terms.
- Track accessible public Meta Ad Library creative, copy, advertised offers, listed start dates and first/last observations.
- Connect advertised models and captured VINs to related inventory for closer review.
04Decision reportsTurn market activity into a clear next step.
- Daily decision reports and accumulated weekly and monthly views.
- Plain-language summaries of observed price and inventory changes.
- Prioritized actions with supporting sources and confidence labels.
- Your dealership alongside the local market, with direct access to affected listings.
- Print decision and market-movement reports for sales and management meetings.
05Your changes & resultsMeasure what happens after you act.
- Log pricing, sales offers, lease offers, advertising, service, parts and inventory changes.
- Capture before/after terms, effective dates, expected outcomes, owners, budgets, VINs and notes.
- Enter actual sales, deliveries, service appointments, advertising spend and gross profit.
- Compare equal before-and-after periods and inventory movement against the local market when sufficient history exists.
- Flag overlapping changes and distinguish your confirmed results from competitor inventory estimates.
06Source transparencyMake decisions with the context intact.
- Source links, observation timestamps and scheduled-update visibility.
- Separate coverage status for each dealership’s inventory, offers and ads.
- Complete, partial and unavailable sources clearly identified.
- Missing data stays unknown; incomplete scans do not manufacture vehicle departures.
- Price and movement comparisons account for observation coverage and available history.
Daily monitoring uses accessible public sources. Coverage varies by source. A removed listing is an estimated departure, not a confirmed sale; public ads do not reveal competitors’ spend or conversions. Results comparisons identify associations, and pricing decisions still require review of fees, eligibility and margin.
02 The marketing
The right customer.
The right reason.
The right time.
Your CRM is the starting point for your next growth opportunity.
Ownership history, lease timing, service activity and buying signals help us build relevant audiences and offers. Every campaign starts with who should see it—and why they should care.
Put your customer data to work.
Use authorized CRM data to build customer segments, personalize campaigns, reactivate lapsed relationships and plan the next offer around the customer’s lifecycle.
Find more of your best customers.
Build similar and lookalike audiences from your customer base where platforms support them. Pair relevant acquisition campaigns with competitive offers to win more local buyers.
Audience qualification reflects available customer and intent signals; lender credit approval and purchase readiness cannot be guaranteed by ad targeting.
The lifetime value approach
One customer.
Every next chapter.
A customer who is not ready for another car may be ready for service, tires, accessories or parts. We keep the relationship active so your dealership stays their first choice.
THE GOAL
More value from every relationship.
More reasons to stay with you.
- 01ACQUIRE
Win the first purchase
Bring relevant buyers a compelling offer, supported by your current market position.
- 02RETAIN
Own the service relationship
Encourage timely maintenance, repeat appointments and return visits with relevant reminders and offers.
- 03EXPAND
Grow parts & accessory revenue
Match ownership needs with seasonal parts, accessories and vehicle-specific opportunities.
- 04RENEW
Earn the next lease or purchase
Use lifecycle timing and ownership signals to start the next vehicle conversation earlier.
- 05REPEAT
Keep the customer coming back
Connect sales, service and parts into one ongoing relationship that makes your dealership the natural next choice.
Intelligence + execution
The insight is only
the beginning.
We use the findings to help your team compete: adjust the offer, sharpen the price, reach the right audience, and measure the response.
HOW THE APPROACH WORKS
THE SIGNAL
A competitor lowers a model’s price.
YOUR NEXT MOVE
Review comparable trims and the full offer. Set a competitive response that respects your margins, then put it in front of relevant buyers.
THE SIGNAL
Your customer is between purchases.
YOUR NEXT MOVE
Keep the relationship active through service and parts. Introduce the next lease or vehicle when the timing makes sense.
THE SIGNAL
An offer is followed by stronger results.
YOUR NEXT MOVE
Review your recorded results and market changes. Refine what appears effective and test the next improvement.
03 The exclusivity
YOUR BRAND. YOUR STATE. YOUR ADVANTAGE.We choose a side.
Yours.
One dealership partner per automotive brand, per state. When we partner with you, your same-brand competitors in that state are off the table.
Exclusivity means something here.
During your partnership, we do not pitch, sell or provide this same-brand statewide partnership to another dealer in your state. The intelligence and strategy we develop for you stay with your team.
Confidential participation
We do not publish your participation or use your dealership as a public client reference without permission.
Private intelligence
Your dashboard, CRM information, campaign plans and internal results are kept confidential. Competitors are not given access.
A protected partnership
Your same-brand statewide opportunity is not marketed to other dealers while your exclusive agreement is active.
A small client roster. A bigger ambition.
We want our clients
to be the biggest.
And the best.
Our goal is to help a select group of dealership partners lead their states. That takes focus, market intelligence, and a commitment to growing the value of every customer.
Discuss your brand & state
A private conversation with the team.
Brand and state availability confirmed during the meeting.